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01 January
Google Faces Potential Breakup After Landmark Antitrust Ruling

U.S. regulators are contemplating a historic move to break up Alphabet's Google (GOOGL), following a court ruling that found the tech giant guilty of illegally monopolizing the online search market. The Justice Department, which secured this significant legal victory last week, is now evaluating various remedies, including the potential divestiture of key assets like the Android operating system and Google's search ad program, AdWords. This development marks a critical juncture in the ongoing battle to curb the influence of Big Tech on the global stage.

The ruling, which accused Google of spending billions to secure its dominance as the world's default search engine, is being hailed as a major win for federal antitrust authorities. While breaking up Google is the most drastic measure under consideration, other options include mandating data-sharing with competitors and preventing Google from leveraging its power in the artificial intelligence market. These potential actions reflect the DOJ's broader strategy to rein in the monopolistic practices of leading technology firms.

Market Overview:


  • DOJ considers breaking up Google following antitrust ruling.

  • Google shares dropped 3% after the news.

  • Divestiture of Android and AdWords among options being discussed.

Key Points:


  • First major antitrust victory against Big Tech in years.

  • Potential measures could reshape the tech industry landscape.

  • Other tech giants like Meta, Amazon, and Apple also under scrutiny.

Looking Ahead:


  • DOJ's final decision could set a precedent for future antitrust cases.

  • Impact on Google's business operations andglobal marketposition.

Federal antitrust regulators have taken bold steps against major tech companies, reflecting a broader movement to limit their dominance. The possible breakup of Google could be the most consequential action yet, potentially leading to significant changes in how the tech industry operates globally. As discussions continue, the market will be closely watching the DOJ's next moves, which could alter the competitive landscape of the tech world for years to come.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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