Roku, Inc. operates television streaming platform. The Company connects users to streaming content, enables content publishers to build and monetize audiences and provides advertisers with capabilities to engage consumers. Its Roku platform allows users to personalize their content selection with cable television replacement offerings and other streaming services that suit their budget and needs. Ad-supported channels available on the Roku platform include CBS News, Crackle, The CW Television Network and Vice; subscription channels include HBO Now, Hulu and Netflix, as well as traditional pay TV replacement services like DirecTV Now, Sling TV and Sony PlayStation Vue; and transactional channels include Amazon Video, Google Play and Vudu. Its product categories include advertising, Roku TVs and Streaming Players.
https://www.roku.com/Roku, Inc. is an American public company based in San Jose, California. It is best known as a manufacturer of media players of the same name and software for them. Also engaged in licensing devices and software for other companies that produce similar equipment. It was founded in October 2002 by Anthony Wood, businessman and founder of ReplayTV.
The Roku brand now produces several types of equipment, including audio streaming solutions and media players for screens in public places. A streaming service with films and TV shows is also developing, available on branded devices and online.
Finance and Investments
Initially, the company received a big boost to its development through several rounds of venture capital investments. One of the first influential investors was Netflix - Roku was supposed to develop and release a media player for the company. And later, one of the first venture capital companies in Silicon Valley, Menlo Ventures, invested in its development.
On September 28, 2017, Roku made an initial public offering on the NASDAQ exchange under the ticker symbol ROKU. The IPO turned out to be a success: shares began trading at the upper end of the range, and on the first day their price rose by 67%. The corporation managed to attract more than $252 mn. 27.3% of the shares remained in the possession of Anthony Wood.
After successfully going public, the company launched a new way to raise funds by developing a system for displaying advertising through a streaming platform, as well as concluding a number of contracts with major sponsors and companies.
Financial data for 2021
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